NASA Kennedy Space Center New Exhibit
January 2016 - December 2016
NASA Kennedy Space Center
Smithsonian, National Geographic, Boeing, Astronauts (only kind of kidding)
Create an inspiring 360-degree campaign promoting the opening of the new Boeing Heroes and Legends Experience at NASA Kennedy Space Center.
A multi-million dollar experience, Kennedy's Heroes and Legends was a brand-new multi-sensory theater, layering interactive storytelling and augmented reality onto actual space age artifacts to provide an experience that fused the old and the new. Tracing the hero journeys of four astronauts during the dawn of the space program, Kennedy needed a 360-degree campaign strategy that was equal parts reverent and kick-ass.
My Role + Accomplishments
Led the entire marketing campaign agency-side from initial strategy and pitch through national roll-out across National Geographic, Smithsonian, and various digital and traditional partners in key markets.
Oversaw the digital advertising strategy and led weekly meetings to collaborate with media department and recommend optimized digital messaging.
Digital Media Strategic Partnerships Liaison
I led in-person strategic planning meetings with editors and marketing leaders from Smithsonian to develop a series of compelling narratives to support the experience opening both online and in print.
Worked with agency creative and National Geographic to develop campaign landing pages and delightful interactions on National Geographic's site.