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Heroes and Legends

NASA Kennedy Space Center

NASA Kennedy Space Center New Exhibit

 

Project Details

Time Frame

January 2016 - December 2016

Client

NASA Kennedy Space Center

Partners

Smithsonian, National Geographic, Boeing, Astronauts (only kind of kidding)

Campaign Objective

Create an inspiring 360-degree campaign promoting the opening of the new Boeing Heroes and Legends Experience at NASA Kennedy Space Center.

Project Background

A multi-million dollar experience, Kennedy's Heroes and Legends was a brand-new multi-sensory theater, layering interactive storytelling and augmented reality onto actual space age artifacts  to provide an experience that fused the old and the new.  Tracing the hero journeys of four astronauts during the dawn of the space program, Kennedy needed a 360-degree campaign strategy that was equal parts reverent and kick-ass.


 

My Role + Accomplishments

Campaign Manager

Led the entire marketing campaign agency-side from initial strategy and pitch through national roll-out across National Geographic, Smithsonian, and various digital and traditional partners in key markets. 

Oversaw the digital advertising strategy and led weekly meetings to collaborate with media department and recommend optimized digital messaging.

Digital Media Strategic Partnerships Liaison

I led in-person strategic planning meetings with editors and marketing leaders from Smithsonian to develop a series of compelling narratives to support the experience opening both online and in print.

Worked with agency creative and National Geographic to develop campaign landing pages and delightful interactions on National Geographic's site. 

 
 

:30 spot featured within National Geographic and Smithsonian digital campaigns and their national broadcast advertising

Heroes and Legends Facebook Canvas Ad